The ROI for Social Media

In last class, we learned about the ROI( Return Of Investment ) for Social Media. As we know, social media is not free, and it takes people, time, technology, even electricity and so on. Thus, in order to know whether the money was worthy to be paid, we should measure the return of Social Media investment by several steps: 1. Establish a baseline.2. Create activity timelines.3. Look at the sales revenue, and look at the number of transactions, also measure net new customers.4. Measure transactioned precursors.5. Overlay all timelines.6. Look for the patterns7. Prove Relationships In specific ways, we can check the viewers, "eye balls", followers, reposts, likes, retweets or mentions etc. It can help us find how effective does the investment works. We can also use this the similar way to check the ROI of our blog or other social media tools. By the way, I found there's some tool such as Hootsuit, It will help us to manage the messages of our social media tools :)