Homework #2

Why is it important to market yourself?

- Firstly, there are 7 billions people all around the world now. Each individual person is a kind of special product when they hunting jobs, applying for universities etc. In order to be competitive among such many people, we should market ourself perfectly. Secondly, even the best quality merchandise needs advertising spread it to more people. Every product can't be well-selling without market.


How can you build your brand online?

- As we know, advertising is the best connection between consumers and merchandise, and the selling point always shows on the most obvious part of a advertisement. So we should discover what is the most unique advantage of ourself which other people don't have, then focus on it and mainly propagandize about it. In addition, we have to get known about our target customers : who are they? And what do they want. Finally, designing our marketing strategy is the most vital procedure. So, at the beginning, survey the website which target customers like surfing best, and put our advertisement on those website via video or visual Ad, because people are easily attain information from eyes. The selling point should be obvious and repeating broadcast. Then make some attractive video story which contain our brand spirit, and upload to those social website such as FB & Twitter and so on. At same time, we can hire bunch of people pretend as average to expand it. About the story, it should be impressive to leave a deeply impression of audience. Then people will remember the story and the brand too.