(a) What do you think is Social Media?
In my opinion, Social Media is the most prevalent way of communication which including TV, magazines, networks, photographs or pictures, video ect.Nowadays, every social people on this planet was connected by social media. It is a convenient and common thing in modern people's daily life. Obviously, Social Media not only benefits on the way of communication, but also profits on the modern marketing strategy.
(b) Why are Social Networks important in the marketing mix?
The key point of marketing is sell more products, and it needs advertising as the spread process. Fortunately ,Social Media provide marketing a perfect stage. Since Social Networks appeared, marketing totally entered a new generation, which beyond the old marketing system instead became more convenient and more effective than ever. It is a huge progress in marketing history. Thus I thinks Social Networks and marketing were perfectly combined with each other.
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