Monday, October 22, 2012

Experience of group presentation

Last wednesday, we did a presentation in group about the Social Media Campaigns of Taco Bell.
We compared the followers and the influences of Taco Bell’s social media campaigns on Facebook, Twitter, Youtube and Mobile App,and how effective does they works.

We think Taco bell’s Facebook  is the strongest online presence because it has most fans than Twitter and Youtube. Also it offered many kinds of choice for their target customers such as photo advertising,video, online activity,etc. It shows more diversity. In contrast,Youtube page seems a little bit tedious as just simply broadcast their video program. About Twitter,I have to say the Taco Bell Truck page is pretty good. 

As for mobile app, we think it's not very effective because it's only free for Android and some function is not available.

As conclusion, we think Taco Bell should expand it's market to Asian country and Europe country. Making more local flavor to local people, send more free products to people as well. It will help Taco bell advertising it's brand.

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